Quality is the main strategic goal the organization wants to achieve. Constant improvement and development is important for all business processes, employees, so is for achieving competitiveness in regional and global market, organizational leadershiph as a difficult task, quality management. Every business is trying to satisfy consumers needs, in that circumstance it is necessary to coordinate between consumer interests and the manufacture and quality level has to remain high. Consumer satisfaction will be even higher if quality products are offered in a acceptable price range, the lower the price the better. That is one way to achieve competitiveness in the market.