Negotiation is conducting converstaions where every side represent its own interests, goals and interests of the companies in which it can not ignore the opposing side, which also represent his interests. Negotiators is the collective name for all participants in the negotiating process. They are divided into successful and unsuccessful negotiators. Each successful negotiator in their negotiations should be guided by the code of ethics of the negotiations. This means that in their efforts to achieve the intended objective must have a clear, ethical communication with the other side.