This paper analyzes the theory of creativity, creative climate, the role of human resource management to encourage the creativity of employees, and the process of creative thinking. Today, more attention is paid to creativity in business, successful companies and leaders prices advanced creativity of its associates, and in business used techniques for its encouragement. There is almost no branch of business, department or organization in a position that does not require creativity for the purpose of finding the best solutions; of production, optimization of working processes, controlling, marketing, sales to human resources management. The assumption is the support that is needed for the development of creativity in the organization, which includes networked creativity of individuals, groups, teams, management strategies to develop motivation and reward creative potential in the organization.