Ovaj rad govori o pojmu e-marketinga koji se u današnje vrijeme intezivno koristi širom svijeta. Velik broj ljudi se svakodnevno susreće s nekim oblikom marketinga, a s obzirom na današnju raširenu upotrebu interneta ljudi se najčešće susreću sa e-marketingom. Sam pojam marketing označava reklamiranje nekog određenog sadržaja s ciljem da se privuku potencijalni kupci, najčešće putem televizije, novina, radia, plakata i slično, a e-marketing se koristi digitalnom tehnologijom i internetom. Pojam e-marketing je široko zastupljen u cijelom svijetu i većina poduzeća ga koristi kako bi reklamirali svoje proizvode i privukli kupce. S obzirom na dostupnost interneta može se reći da je e-marketing pronašao stabilno mjesto u virtualnom svijetu i da će se s vremenom samo povećavati broj poduzeća koja će na taj način reklamirati svoje proizvode. Danas ljudi naveliko koriste razne društvene mreže, a poduzeća to vide kao priliku da brže i lakše dopru do ciljane skupine ljudi.

This paper presents e-marketing which is very used these days all around the world. Big number of people meet some kind of marketing every day and with today's wide use of Internet people most likely encounter e-marketing. The term "marketing" itself means promoting a certain content with a goal to reach as many potential customers as possible, normally through TV, newspapers, radio, posters etc and e-marketing is used by digital technology and Internet. Term "e-marketing" is widely represented in the whole world and most companies are using it to promote their products and attract buyers. As the Internet is very available we can say that e-marketing found a stable place in virtual world and that with time the number of companies which will promote their products on this way will just grow. Today people use social networks a lot and companies see that as an opportunitiy to easily and faster reach certain groups of people.