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undergraduate thesis
12
0
Influence of five Porter force on small business development
Nikolina Pejić (2015)
College of Slavonski Brod
Social Department
Cite this item:
https://urn.nsk.hr/urn:nbn:hr:174:855202
Metadata
Title
Utjecaj pet Porterovih sila na razvoj malih poduzeća
Author
Nikolina Pejić
Mentor(s)
Lena Duspara
(thesis advisor)
Abstract
Mala poduzeća imaju brojne prednosti na tržištu, ali nestabilna ekonomska okolina rezultira negativnom politikom u smislu njihovog osnivanja. Još uvijek su nedovoljna ulaganja u proizvodnju malih poduzeća te ona posluju negativno. Zbog toga su nekonkurentna na tržištu te je potrebno izraditi poslovnu strategiju koja kreće od pet Porterovih sila koje imaju direktan utjecaj na poslovanje.
Keywords
small business
market
competitive
Porter's Five Forces
Parallel title (English)
Influence of five Porter force on small business development
Committee Members
Anita Kulaš
Lena Duspara
Sanja Knežević
Granter
College of Slavonski Brod
Lower level organizational units
Social Department
Place
Slavonski Brod
State
Croatia
Scientific field, discipline, subdiscipline
SOCIAL SCIENCES
Economics
Organization and Management
Study programme type
professional
Study level
undergraduate
Study programme
Professional study program in Management
Academic title abbreviation
bacc. oec.
Genre
undergraduate thesis
Language
Croatian
Defense date
2015-09-30
Parallel abstract (English)
Small companies have many advantages in the market, but the unstable economic environment results with a negative politics in terms of their establishing. There are still insufficient investments in the production of small enterprises, so they operate negatively. That is why they are non-competitive in the market and therefore it is necessary to create a business strategy, which starts with Porter's Five Forces that have direct impact on business.
Parallel keywords (Croatian)
mala poduzeća
tržište
konkurentno
pet Porterovih sila
Resource type
text
Access condition
Access restricted to students and staff of home institution
Terms of use
URN:NBN
https://urn.nsk.hr/urn:nbn:hr:174:855202
Committer
Lena Duspara