This paper deals with the history, development, current status, and the potential possibilities for development and improvement of event management based on comparative and competitive advantages that the city of Hvar contains. The subject of the research work is event management of the island of Hvar. This paper elaborates the history of the development in the island of Hvar, the tourist offer, achieving of the desired image of the Island by Event Management, and the effects of using the Event Management. The paper points out, that even large corporation, in this case, "Sunčani Hvar", with its policies and positioning, can greatly affect the movement in the area and the positioning of these destinations. This paper, also, talks about the impact of additional content, or specific and targeted events, the development of a destination and changes which may ensue if such activities are repeated throughout the year. The development of destination depends on good planning with additional content, and that is best achieved through the organization of events.