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undergraduate thesis
Povezanost vrijednosti nogometne ekipe i cijene ulaznica na primjeru FA Premier Lige
2020. urn:nbn:hr:174:100521
Pavlović, Marcel
College of Slavonski Brod
Social Department

Cite this document

Pavlović, M. (2020). Povezanost vrijednosti nogometne ekipe i cijene ulaznica na primjeru FA Premier Lige (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:100521

Pavlović, Marcel. "Povezanost vrijednosti nogometne ekipe i cijene ulaznica na primjeru FA Premier Lige." Undergraduate thesis, College of Slavonski Brod, 2020. https://urn.nsk.hr/urn:nbn:hr:174:100521

Pavlović, Marcel. "Povezanost vrijednosti nogometne ekipe i cijene ulaznica na primjeru FA Premier Lige." Undergraduate thesis, College of Slavonski Brod, 2020. https://urn.nsk.hr/urn:nbn:hr:174:100521

Pavlović, M. (2020). 'Povezanost vrijednosti nogometne ekipe i cijene ulaznica na primjeru FA Premier Lige', Undergraduate thesis, College of Slavonski Brod, accessed 13 April 2021, https://urn.nsk.hr/urn:nbn:hr:174:100521

Pavlović M. Povezanost vrijednosti nogometne ekipe i cijene ulaznica na primjeru FA Premier Lige [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2020 [cited 2021 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:174:100521

M. Pavlović, "Povezanost vrijednosti nogometne ekipe i cijene ulaznica na primjeru FA Premier Lige", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:174:100521

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Metadata
TitlePovezanost vrijednosti nogometne ekipe i cijene ulaznica na primjeru FA Premier Lige
Title (english)The relationship between the value of a football team and ticket prices on the example of the FA Premier League
AuthorMarcel Pavlović
MentorHrvoje Sivrić (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2020-07-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se nastojalo istaknuti i objasniti značaj marketinga u svim svojim segmentima, a posebice kada je riječ o sportskom marketingu i njegovom utjecaju na nogomet i nogometnu industriju, na primjeru FA Premier lige. Osobito je ovaj trend vidljiv kod iznimno bogatih klubova čije financijske mogućnosti u mnogome nadilaze mogućnosti onih drugih, znatno „siromašnijih“ klubova, iako se natječu u približno istom rangu natjecanja. U ovome radu, iz sfere sportskog marketinga, na utakmicu će se gledat kao uslugu koja mora zadovoljiti određene strandarde tržišta i potrošača kako bi ostvarila prodaju svih vrsta sportskih proizvoda, što bi moglo imati značajan utjecaj na egzistenciju nogometnih klubova. Može se zaključiti da na povezanost vrijednosti nogometne ekipe i cijene ulaznica utječe jako puno faktora i varijabilnog je karaktera, barem iz promatranog primjera FA Premier lige.
Abstract (english)
In the paper emphasis is placed on highlighting and explaining the significant meaning of marketing through all of its segments, especially those involved in sports marketing and its great influence on football and entire football industry, using the example of FA Premier League. This tendency is most obvious with the extremely wealthy clubs with financial opportunities far beyond those of „poorer“ clubs, although they may be competing in a similar, even same, division. In the paper, from the point of view of sports marketing, football match will be regarded as a service which has to fulfil certain standards, set by market and consumers, in order to succeed in selling all kinds of different sporting products, what could have a significant impact on the existence of football clubs. It is easy to conclude that correlation between the value of a football team and ticket prices is influenced by a number of factors and, in addition, tends to show varying characteristics, at least when observed using the FA Premier League as an example.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:100521
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-07-03 08:13:04